Brief article that explains the best tactics to target display ads to get relevant traffic on your website
Are you new to Google AdWords? Are you interested in keyword research through Google Adwords? Are you a google partner but could use you some help/suggestions on how to choose the best key words for your ad campaign? If you’ve answered yes to any of the above questions, you have come to the right place! Here I will be discussing several different ways to go about keyword research, and choosing the best keywords to use for a google ad campaign.
Before we get into keyword research we must start out with the basics of Google adwords. What are keywords? According to Google AdWords “Keywords are words or phrases that are used to match your ads with the terms people are searching for”. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.” This is the absolute key to keyword research, knowing what keywords are, and the type of keywords you want to use in an ad campaign.
Overall there are about 5 tips that can help you choose the right keywords that google will use to direct as many customers to you as possible. These tips include thinking like a customer to see figure out the best keywords, organizing keywords by themes, being specific, using negative keywords, and using the “keyword planner”. For more on these 5 tips and for more information on choosing the right key word, click this link: https://www.youtube.com/watch?time_continue=161&v=zFeOCCRpk8s
The very last tip that was mentioned was the keyword planner. The keyword planner, will be your best friend when it comes to keyword research. In fact, the main benefit of the keyword planner is to research keywords. Keyword planner allows you to look and search through googles database to find the best keyword possible that makes sense to your ad, product, service or webpage. You can also search to get statistics and forecast information regarding those keywords. You can look up different numbers related to statistics about search volume to see which keyword to go with. You can sort the info in the keyword planner by costs, CTC, impressions, match type or even CPC. You can group these finding within different time frames as well, to be able to see the data on keywords through a smpecific time period. You can also check forecasts related to locations, as well as devices for your different keywords. You can also download the complete listing of findings that appear in the keyword planner. With these method you can see how often certain keywords are searched for compared to other possible keywords. You can get forecast information such as estimated conversions, as well as predicted clicks for a certain keyword. Statistics like these are super critical when choosing the right keywords to go with for an ad campaign. The keyword planner really is the perfect thing to use when trying to find high quality keywords.
The keyword planner and knowing how to use it is an integral and vital key to keyword research. I hope that this article shed some great light on keyword research. Now you should feel comfortable about taking the right steps in order to find the right keywords for your google adwords campaign! Comment below if this article was helpful.
Here’s some video links that help break down the keyword planner:
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Check out this great powerpoint on keyword research: